As America’s most trusted and reliable brand of vital wheat gluten, Heartland delivers quality and consistency. PureField Ingredients sells Heartland through national distributors and direct to leading consumer food and pet food manufacturers.
Heartland is a high quality, high protein ingredient with a light and airy consistency. Produced from USA Hard Red Winter wheat, the gluten is washed from the flour and dried in a controlled environment to produce a concentrated and consistent material with high protein levels and low moisture content. On a dry basis, Heartland vital wheat gluten is concentrated at 75% protein.
Consistency is a hallmark of Heartland gluten, providing the formula and product reliability that customers crave.
There’s a growing emphasis on clean labels with natural ingredients – products derived from pure, identifiable, non-synthetic ingredients. Heartland Vital Wheat Gluten, made from high quality Midwest grains, is exactly the type of natural food ingredient that today’s consumers demand.
PureField Ingredients produces more than half of all vital wheat gluten made in America. Each year, the United States imports 500+ million pounds of gluten from Europe, China, Australia and elsewhere. When it comes to food safety, quality, and consistency, you can trust Heartland vital wheat gluten.
Our convenient location in the Midwest means fast and reliable deliveries for consumer food and pet food manufacturers. Our Kansas manufacturing facility, located in close proximity to major food suppliers, is less susceptible to distribution challenges that can disrupt the global import market.
The U.S. gluten market is projected to continue to enjoy steady growth. This growth is being fueled by consumer demand for high-protein and plant-based foods, including a wide range of bakery, processed food, and meat substitute products. There are a very limited number of alternatives that offer the same unique binding and rising properties as gluten.
The premium pet food market represents another growth area for PureField Ingredients as pet owners become increasingly concerned with the quality and traceability of pet food ingredients.